ESPN dominates the cable television sports market, of that there is no question. According to Nielsen the network averages 3.94 million viewers per week, of which 1.77 million are in the highly coveted 18-49 demographic. The question is why? Why can no one challenge ESPN’s dominance?
It doesn’t seem like it’d be that hard for an investor or network willing to put in the money to acquire the talent and secure the broadcast rights for a nightly highlight show. I mean everyone likes sports right? Surely, if you build it, they will come.
